I started with teaser posts on social media:
Each post was followed by the promotional flyer for the festival so that viewers could see when and where to go.
At the exhibition I handed out zines with my contact details on the back.
These served as business cards, but I hoped would be more attractive and encourage passers by to pick them up.
Preparation for the exhibition was a bit rushed so there wasn’t time to send out my own press releases, I relied on the festival organisers, but if there had been time this is what I would have sent:
Or more enigmatically:
The exhibition wasn’t as well signposted as the participants would have liked, we did get plenty of visitors but many passers by wouldn’t have known that we were there.
I would have attached a ball of wool and a luggage tag to surrounding street furniture ideally as a sort of treasure hunt that leads to the Vintry garden.